1、应用内包含检查更新功能 iOS 应用的版本更新必须通过 App Store 进行，自身 App 内不能包含提示更新功能。从2015年3月起，所有包含检查更新功能的 App 都会被拒绝上架。
附被拒理由原文：
Your app includes an update button or alerts the user to update the app. To avoid user confusion, app version updates must utilize the iOS built-in update mechanism. We’ve attached screenshot(s) for your reference.
Next Steps
Please remove the update feature from your app. To distribute a new version of your app, upload the new app binary version into the same iTunes Connect record you created for the app’s previous version. Updated versions keep the same Apple ID, iTunes Connect ID (SKU), and bundle ID as the original version, and are available free to customers who purchased a previous version.
附被拒理由原文：
We noticed that third-party app QQ/WeChat is required to use third-party authentication method. The user should be able to login without installing additional applications.
Next Steps
If you choose to support third-party authentication, please use methods that can authenticate users from within your app, such as a native web-view.
附被拒理由原文：
We found that your app uses the iOS Advertising Identifier but does not include ad functionality. This does not comply with the terms of the iOS Developer Program License Agreement, as required by the App Store Review Guidelines.
Specifically, section 3.3.12 of the iOS Developer Program License Agreement states:
“You and Your Applications (and any third party with whom you have contracted to serve advertising) may us the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier.”
Please remove the iOS Advertising Identifier from your app or add ad functionality to your app.
附被拒理由原文：
We found your app enables the display of user-generated content which may become sexually explicit. Therefore we ask that you put the following precautions in place, to ensure your app remains in compliance with the App Store Review Guidelines.
Use Moderators to flag and remove inappropriate content
Require that your users agree to terms (EULA) and these terms must be clear that there’s no tolerance for objectionable content
Users need a way to flag or report objectionable content and users generating this content
Developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content
Developer needs a method for ejecting users who violate the terms of the EULA
Please keep in mind that it is not sufficient for the user to report an issue through a general user feedback / 反馈 or like/dislike feature of the app. Please ensure that the contents that may become objectionable have a reporting or flagging mechanism readily accessible by the user to allow the user to promptly report or flag the issue and clearly identify the offending content.
附被拒理由原文：
We noticed that your marketing screenshot(s) do not sufficiently reflect your app in use.We’ve attached screenshot(s) for your reference.
Next Steps
Please revise your screenshots to demonstrate the app functionality in use.
6、应用必须使用邀请码才能注册使用 苹果要求应用不能限制只有部分用户可以使用。
附被拒理由原文：
Your app arbitrarily restrict users by requiring invitation code to register, which is not allowed on the App Store. We’ve attached screenshot(s) for your reference.
Next Steps
Please revise your app to remove any functionality that limits who can use the app.
附被拒理由原文：
We found that your app and/or its metadata contains inappropriate or irrelevant platform information, which is not in compliance with the App Store Review Guidelines.
Specifically, your app mentioned other platforms, such as Android.
Providing future platform compatibility plans, or other general platform references, is not appropriate in the context of the App Store. It would be appropriate to remove this information.
附被拒理由原文：
Your app includes a contest or sweepstakes but it does not:
Indicate that Apple is not involved in any way with the contest or sweepstakes.
Next Steps
It is necessary to:
Include official rules of the contest or sweepstakes in the app
Include an explicit statement in the contest or sweepstakes rules specifying that > Apple is not a sponsor
Ensure that the contest or sweepstake prizes are not Apple products
9、没有提供恢复内购的方法 增加一个“恢复购买记录”的按钮即可。
附被拒理由原文：
We found that your app offers In-App Purchase/s that can be restored but it does not include a “Restore” feature to allow users to restore the previously purchased In-App Purchase/s.
To restore previously purchased In-App Purchase products, it would be appropriate to provide a “Restore” button and initiate the restore process when the “Restore” button is tapped.
附被拒理由原文：
We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.
Specifically, your app forces users to login before they can read the news.
We features that your app requires users to register or log in, prior to accessing non account-based features. Apps cannot require user registration or login prior to allowing access to app content and features that are not associated specifically to the user.
Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.
附被拒理由原文：
We noticed that your app did not run at iPhone resolution when reviewed on iPad running iOS 9.1, which is a violation of the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.
Specifically, the buttons at the bottom of the app are inaccessible when running on iPad.
Next Steps
Please revise your app to ensure it runs at iPhone resolution on iPad.
12、侵犯第三方版权 对于视频、音乐、图书类的应用很容易因为这一条而被拒。另外 ASO100.com 建议应用内最好不要出现第三方的商标，例如运营商的Logo、影视公司的 Logo 等。
附被拒理由原文一：
We found that your app allows users to download music without authorization from the relevant third-party sources.
We’ve attached screenshot(s) for your reference.
Next Steps
Please provide documentary evidence of your rights to allow music or video content download from third-party sources. If you do not have the requested permissions, please remove the music or video download functionality from your app.
附被拒理由原文二：
Your app includes content or features that resemble a well-known, third-party mark, Fox . We’ve attached screenshot for your reference.
Pursuant to your agreement with Apple, you represent and warrant that your application does not infringe the rights of another party, and that you are responsible for any liability to Apple because of a claim that your application infringes another party’s rights. Moreover, we may reject or remove your application for any reason, at our sole discretion.
Accordingly, please provide documentary evidence of rights to use this content. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.
附被拒理由原文：
We found that your app contains content that many audiences would find objectionable, which is not in compliance with the App Store Review Guidelines.
Specifically, we noticed your app name 打飞机-简单粗暴 is objectionable.
We encourage you to review your app content and evaluate whether you can modify the content to bring it into compliance with the Guidelines.
附被拒理由原文：
Your app appears to be a pre-release, test, or trial version with a limited feature set. Apps that are created for demonstration or trial purposes are not appropriate for the App Store and do not comply with the App Store Review Guidelines.
To ensure compliance with the App Store Review Guidelines, it would be appropriate to revise your app to complete, remove, or fully configure any partially implemented feature(s).
If you would like to conduct beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.
附被拒理由原文：
We noticed that your app includes account registration or access to users’ existing accounts but does not include a privacy policy, which does not comply with the App Store Review Guidelines.
Please update your app metadata to include a privacy policy and ensure that the privacy policy URL you provide directs the user to the intended destination.
附被拒理由原文：
We discovered one or more bugs in your app when reviewed on iPhone running iOS 8.1.2 on both Wi-Fi and cellular networks.
Specifically, no content is fetched when users launch the app.Please see the attached screenshot/s for more information.
It would be appropriate to revise such issue(s) in your application.
Next Steps
Please run your app on a device to identify the issue(s), then revise and resubmit your app for review.
附被拒理由原文：
We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.
Specifically, your app does not include the feature of 微信朋友圈分享 that is written in your release note.
It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.
18、应用包含应用推荐功能 除特殊情况，苹果明令禁止应用内推荐其他APP。
附被拒理由原文：
The 应用推荐 feature in your app displays or promotes third-party apps, which violates the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.
Next Steps
Please remove the 应用推荐 feature from your app.
附被拒理由原文：
We noticed that your app provides potentially inaccurate diagnostic functionality for iOS devices to the user.
We’ve attached screenshot(s) for your reference.
Next Steps
Currently, there is no publicly available infrastructure to support iOS diagnostic analysis. Therefore your app may report inaccurate information which could mislead or confuse your users. We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
附被拒理由原文：
We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.
Specifically, the app has a whole content swap from a Game app to a Mobile Data Tracking app, which does not provide a good user experience when updating the app.
It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.
If your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.
附被拒理由原文：
Your app contains content – or facilitates, enables, and encourages an activity – that is not legal in all of the locations where the app is available. Specifically, your app is advertised as a platform to provide paid companionship services.
We’ve attached screenshot(s) for your reference.
Next Steps
We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
附被拒理由原文：
We found that the Seller and/or Artist names associated with your app do not reflect the name of the financial institution in the app and/or its name and metadata.
To be appropriate for the App Store, your app must be published under a Seller name and Artist name that reflects the financial institution brand, as required by the iOS Developer Program License Agreement.
Section 1.2:
“You” and “Your” means and refers to the person(s) or legal entity (whether the company, organization, educational institution, or governmental agency, instrumentality, or department) using the Apple Software or otherwise exercising rights under this Agreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.
If you have published these apps on behalf of a client, it would be appropriate for your client to enroll in the iOS Developer Program, then add you to their development team so you can develop an app for them to submit under their developer account.
附被拒理由原文：
We found that your app only provides a very limited set of features. It only provides an augmented reality reader mechanism with no other functionality. While we value simplicity, we consider simplicity to be uncomplicated – not limited in features and functionality.
We understand that there are no hard and fast rules to define useful or entertaining, but Apple and Apple customers expect apps to provide a really great user experience. Apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn’t do before or in a way they couldn’t do it before.
We encourage you to review your app concept and evaluate whether you can incorporate additional content and features to be in compliance with the Guidelines. For information on the basics of creating great apps, watch the video The Ingredients of Great Apps.If you feel we didn’t understand the features of your app, or that we missed key functionality, and your app was incorrectly rejected, you may appeal to the App Review Board.